24 Hour Fitness

CONCEPT: Using real people placed in 3-dimensional words to depict a sense of truth in exercising.

PROJECT: Create ad Campaigns/Overview Brochure/Email 

Created marketing promotions with Barkley Agency—email ads, in-store, and packaging adhering brand guidelines. The goal of this campaign “The Truth about Exercise” is to promote the 24 Hour Fitness stores.  Using real fitness members posed against a clean simple 3-dimensional backrop to convey the message of reality.

Overview brochure with Barkley Agency—customer facing sales tool that talks about changing peoples lives through fitness.
Using real 24 Hour fitness locations on cover.

Email Campaign