Data.com/Salesforce

CONCEPT: Create a top-of-funnel eBook asset.  The audience is prospects that are either: interested in using Salesforce; or, currently using Salesforce Sales Cloud without Data.com.

PROJECT: Create a title page/introduction page/a social media image for an associated Facebook promotional post with 1200 x 628 with less than 20% text.  

The purpose of the content is to convince the reader that he/she should be actively focusing on the quality of the their CRM data in order to realize the full value of their CRM investment.  The theme of this content is using the metaphor of an engine for CRM, with data being the fuel that powers the engine.  The objective is to make the reader understand that the CRM (engine) is dependent on having high quality data (fuel) in order for it to perform as needed/expected.

Using strong imagery such as high performance engine, fuel hose with dark colors to connote a sense of power.